A team to do the work
Research, writing, technical coordination and source outreach within an agreed scope.
AEO MARKETING. DONE FOR YOU.
Be recommended by
Answer engine optimisation. Delivered by our team.
We find the gaps, create better content and fix the information and technical issues affecting your AI visibility.
Strategy, implementation and reporting.
One team to bring it together.
One team to bring it together.
Your businessTHE QUESTION THAT STARTS IT
The work behind a better answer.“Who should I choose?”
Make your business easier to consider.Be part of the conversations that shape a decision.
A NEW WAY TO BE FOUNDWhen buyers ask AI,
When buyers ask AI,
be part of
the answer.
“What’s the best option for me?”
“How does this compare?”
“Who can I trust?”
When buyers bring those questions to AI, the information it can find about your business matters.
Answer engine optimisation (AEO) is the work of making your business easier to discover, understand and accurately reference in those answers.
Vasa delivers that work for you—from a clear strategy to the content, technical improvements and source work behind it.
Understand AEOTHE WORK WE DOFrom being overlooked
From being overlooked
to being considered.
Every business starts somewhere different. We build your programme around the gaps we find and the decisions your customers are making.
01
Strategy & research
We map how your customers research, compare and choose. Then we establish where your business appears in AI answers and where competitors are being considered.
Explore strategy & research02
Content & optimisation
We create and improve the pages that explain your offer: service pages, product information, comparisons and answers to the questions that hold a purchase back.
Explore content & optimisation03
Technical AEO
We investigate whether relevant systems can reach and interpret your content, then address the access and site-structure issues within your agreed scope.
Explore technical aeo04
Authority & accuracy
We review the sources AI cites, correct outdated information and pursue relevant editorial opportunities with accurate, useful evidence.
Explore authority & accuracyHOW WE WORKA plan.
A plan.
A team to deliver it.
You get more than a list of recommendations. We take the agreed work forward, keep you involved and show you what changes.
01 / UNDERSTAND
We find out where you stand.
We agree a set of buyer questions, review how AI answers them and investigate the sources and competitors that appear.
Your starting pointDELIVERABLESBuyer questions agreed
Answers and sources reviewed
Opportunities prioritised
Clear work. Clear ownership.
02 / PLAN
We decide what deserves attention.
We turn findings into a focused programme. You see the pages, technical changes and source work proposed, along with the reason for each.
Your action planDELIVERABLESWork prioritised by relevance
Responsibilities and access agreed
Content and changes approved
Clear work. Clear ownership.
03 / DELIVER
We put the plan into practice.
We write, improve and publish agreed content, coordinate technical fixes and request accurate updates from relevant third-party sources.
The work in progressDELIVERABLESContent written and reviewed
Technical improvements implemented
Source corrections requested
Clear work. Clear ownership.
04 / REFINE
We track what changes.
We compare the tracked answers with the baseline and keep a record of completed work. Weekly updates explain what we learned and what comes next.
Your weekly updateDELIVERABLESCompleted work documented
Mentions and citations reviewed
Next priorities agreed
Clear work. Clear ownership.
Your next customer may ask AI before they ask you.
Let’s give them a clearer picture of your business.
BUILT AROUND YOUR BUSINESSYour expertise.
Your expertise.
Our execution.
You know your customers.
We turn that knowledge into the work.
You stay in control
Clear priorities and approvals before changes go live. We work with your existing team where needed.
Progress you can follow
Weekly updates on completed work, observed changes in AI answers and the next priorities.
How is this different from SEO?
SEO focuses on how you appear in search results. AEO also looks at how your business appears in generated answers, comparisons and recommendations. They share many foundations. We build on your existing SEO work and add research into buyer questions, cited sources and AI answers.
What does Vasa do for us?
We research your visibility, agree priorities and deliver content, technical improvements and source work within the agreed scope. We track the same buyer questions over time and report on the work completed, observed changes and next steps.
Can you guarantee a recommendation?
No. AI platforms decide what appears in their answers, and results vary by question, context and time. We improve the factors within our influence and report the evidence without promising a particular ranking or recommendation.
Is this a software subscription?
Vasa’s offer here is a managed marketing service. We use tracking and analysis tools to support the work, while our team handles the research, recommendations and agreed implementation.
LET’S GET TO WORKYour next customer is asking.
Your next customer is asking.
Let’s work on the answer.
Tell us about your business. We’ll discuss where AEO can help
and what a programme could look like for you.