Know what
you’re getting into.
The practical details about AEO and working with our team.
What is answer engine optimisation?
Answer engine optimisation (AEO) is the work of making your business easier to find, understand and accurately reference in generated answers. It brings together useful content, technical accessibility and credible information about your business across the web.
How is this different from SEO?
SEO focuses on how you appear in search results. AEO also looks at how your business appears in generated answers, comparisons and recommendations. They share many foundations. We build on your existing SEO work and add research into buyer questions, cited sources and AI answers.
What does Vasa do for us?
We research your visibility, agree priorities and deliver content, technical improvements and source work within the agreed scope. We track the same buyer questions over time and report on the work completed, observed changes and next steps.
Can you guarantee a recommendation?
No. AI platforms decide what appears in their answers, and results vary by question, context and time. We improve the factors within our influence and report the evidence without promising a particular ranking or recommendation.
How long does it take to see a change?
It depends on your starting point, the changes involved and how platforms discover updated information. We establish a baseline, agree the first priorities and review progress regularly. A single response is not enough to establish a trend.
What will you need from our team?
A contact who knows your offer, approval for the work and access appropriate to the agreed scope. We can work with your existing writers or developers where needed. You retain control of your accounts and publishing approvals.
Is this a software subscription?
Vasa’s offer here is a managed marketing service. We use tracking and analysis tools to support the work, while our team handles the research, recommendations and agreed implementation.
Which AI platforms do you look at?
We agree the relevant platforms and questions for your audience at the start. This can include ChatGPT, Gemini, Claude, Perplexity and Grok. We document the scope and distinguish changes in our tracked sample from wider market performance.
Your next customer is asking.
Let’s work on the answer.
Tell us about your business. We’ll discuss where AEO can help
and what a programme could look like for you.